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This web page sugargems.com had the following on the web site, "Welcome to Sugar Gems! We are a sweet little bead shop specializing in natural gemstones and Czech glass beads, with a large selection of handmade jewelry and the best selection of jewelry-making tools and supplies in the area." We saw that the webpage said " We now have a great secletion of yarn in a rainbow of colors and a full range of knitting and crochet needles." It also said " A variety of accessories and gift items are also available to fit any budget. Thank you all for so much support! Create a free website." The header had handmade jewelry as the highest ranking optimized keyword. It is followed by beads, glass beads, and gemstone beads which isn't as ranked as highly as handmade jewelry. The next words sugargems.com used was beading supplies. jewelry making supplies was included but could not be viewed by search crawlers.